About
Senior Designer creating thoughtful, easy-to-use digital experiences in the healthcare space, informed by years of close collaboration with clinicians and care teams. Brings a background in product innovation and a hands-on understanding of clinical operations to balance practical problem-solving with a creative, human-centered approach.
Experience
Senior Product Designer
Grayce
2022 – Present
As founding designer, launched a consumer-facing product from 0 to 1, scaling to 5,000+ members while sustaining a 4.96/5 satisfaction rating and an NPS of 85.
Spearheaded design of the flagship product, helping secure Series A investment led by Maveron.
Led the product pivot from a B2B non-medical platform to a Medicare-compliant DTC experience, seamlessly integrating EHR, RCM, and payment systems while retaining historical data and enabling successful Medicare claim submissions.
Senior Product Designer
Grayce
2022 – Present
As founding designer, launched a consumer-facing product from 0 to 1, scaling to 5,000+ members while sustaining a 4.96/5 satisfaction rating and an NPS of 85.
Spearheaded design of the flagship product, helping secure Series A investment led by Maveron.
Led the product pivot from a B2B non-medical platform to a Medicare-compliant DTC experience, seamlessly integrating EHR, RCM, and payment systems while retaining historical data and enabling successful Medicare claim submissions.
Design Consultant
From startups to public companies
2017 – 2025
Partnered with founders, executive leadership, marketing teams, and cross-functional stakeholders to translate business strategy into compelling visual storytelling.
Designed investor decks and pitch materials that collectively contributed to over $100M in successful fundraising.
Led the creation of 20+ brand identities, building cohesive, high-impact visuals that supported company launches, pivots, and growth.
Design Consultant
Startups to Public Companies
2017 – 2025
Partnered with founders, executive leadership, marketing teams, and cross-functional stakeholders to translate business strategy into compelling visual storytelling.
Designed investor decks and pitch materials that collectively contributed to over $100M in successful fundraising.
Led the creation of 20+ brand identities, building cohesive, high-impact visuals that supported company launches, pivots, and growth.
UX Researcher
Duke Human Vaccine Institute
2022
Led design research for Montefiore Lab, a key contributor to Moderna’s COVID-19 vaccine, supporting 700+ experiments across 13 NIH and industry protocols.
Identified workflow and cultural pain points through observation, interviews, and surveys, driving improvements in lab efficiency, safety, and staff well-being.
Delivered insights that shaped systemic change and were formally recognized by Dr. Anthony Fauci for accelerating the national pandemic response.
UX Researcher
Duke Human Vaccine Institute
2022
Led design research for Montefiore Lab, a key contributor to Moderna’s COVID-19 vaccine, supporting 700+ experiments across 13 NIH and industry protocols.
Identified workflow and cultural pain points through observation, interviews, and surveys, driving improvements in lab efficiency, safety, and staff well-being.
Delivered insights that shaped systemic change and were formally recognized by Dr. Anthony Fauci for accelerating the national pandemic response.
University Professor
University of Minnesota
2015 – 2020
Led interdisciplinary design thinking workshops for undergraduate students, focusing on early-stage product development and innovation.
Collaborated with faculty across design, engineering, and business disciplines to integrate real-world design challenges into course curriculum.
Taught methods in user research, market analysis, idea generation, concept selection, and intellectual property fundamentals.
University Professor
University of Minnesota
2015 – 2020
Led interdisciplinary design thinking workshops for undergraduate students, focusing on early-stage product development and innovation.
Collaborated with faculty across design, engineering, and business disciplines to integrate real-world design challenges into course curriculum.
Taught methods in user research, market analysis, idea generation, concept selection, and intellectual property fundamentals.
Education
Master’s Degree, Industrial Design
Pratt Institute
2014 – 2016
Specialized in medical device design
Master’s Degree, Industrial Design
Pratt Institute
2014 – 2016
Specialized in medical device design
Bachelor of Fine Arts, Graphic Design
University of Minnesota, Twin Cities
2010 – 2014
Product Design Minor NCAA DI Rower, Captain
Bachelor of Fine Arts, Graphic Design
University of Minnesota, Twin Cities
2010 – 2014
Product Design Minor NCAA DI Rower, Captain
Certifications
Designing Complex Apps for Specialized Domains Certification
Nielsen Norman Group
2024
Designing Complex Apps for Specialized Domains Certification
Nielsen Norman Group
2024
Behavioral Economics for Product Design
Irrational Labs
2023
Behavioral Economics for Product Design
Irrational Labs
2023
Skills
Design Leadership
Strategic Thinking
Mentorship
Design Thinking
Cross-Functional Collaboration
User-Centered Design
User Research
Prototyping
Usability Testing
Information Architecture
Wireframing
UI Design
Accessibility
Iconography
Microinteractions
Design Systems Management
User Interface Animation